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Hypernormalisation- adam curtis

17/4/2017

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Using the film HyperNormalisation, directed by Adam Curtis as a base to explore our current reality, it is necessary to turn back to Soviet Russia. At the end of communism, everyone knew their ‘reality’ being portrayed by the politicians and media was a façade. The public knew that the economic system wasn’t working and politicians had no control. The politicians knew that society knew they were at a loss, but because no alternative reality was provided, it became normal, the mutated reality was accepted because there was no way to imagine a new ‘normal’ (Yurchak, 2006).

Alexei Yurchak created the term Hypernormalisation to describe this state of society. Currently we in the West share a deep distrust with politicians and how our world is politically constructed. We know banks are not all they seem to be, the wealth gap is increasingly growing and that social media isn’t a true portrayal, but we seem to accept it as we cannot think of an alternative or how to change it all. Who would we turn to, to change it if those in power are not really in control? We know we want change but it never happens, even if we attempt to do something about an issue, it usually doesn’t work due to this lack of alternative vision. Curtis suggests that the Western world has reached a state of mass delusion, similar to the past Soviet culture.
 (HyperNormalisation, 2016).
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  • Research
    • Digital Ecology
    • Generation Pelagia >
      • Soundscape
      • Generation Pelagia: Social Cybercircle >
        • Man O'War follows 689
        • Pyrosome has 607 friends
        • Salp Chain has 36114 subscribers
      • The Approaching Shore
      • Generation Pelagia: Book
      • Oceanarium Zeitgeist
      • This World Is Real
      • New Math
  • About